Monday, 21 July 2008

Outside the box.

When someone says to you 'think outside of the box' they aren't being very specific. What they fail to realise is that there are many boxes beyond the box that we are usually housed within. What they mean is... think outside of the first box, but not anywhere past the third box, OK? Because the third box represents not just questioning simple things, but far deeper and more philosophical questions such as; is evolution evolving? or did the devil invent time back in the day to forsake mankind? And although all of this information is fascinating, it doesn't really translate at 9. 30 in the morning as an idea for Quorn, who's out of the box thinking simply requires a larger share of the meat market. So think outside of the box, but beware, you may find youself permanently stuck outside of box three, or even worse, in box four with Cantona and Archemedies.

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