Discount-a-culture

Here's a message to young hopefuls, who've just listened to White Rabbit for the hundredth time.

The counter-culture doesn't exist, its a myth created by popular culture to give you would-be-rebellious types the impression that by playing rock and roll or doing banksy-esq graffitti you are actually 'oustiders'. But in reality, you're even worse than the normies because you are the marketing equivalent of gold. You feed the marketers with your "boundary expanding" ideas such as erm... punk? or hip-hop? The truth is pipsqueeks, that if you want to create a movement it has to be so vile and incredibly uncool that the brand manager at Adidas has to practically throw up when he hears it. This is because if not, then the mainstream WILL absorb your little ideas, flatpack them and have them in selfridges/h&m and before long Primark, so every Tom Dick and Harry can grab a slice. Then in a matter of minutes your whole ethos is so incredibly trendy and diluted that the original kernal of truth is lost under a sea of merchandise. So the message is think vile. Think ugly. Think drinking a pint of wales vomit whilst kicking the shit out of you best friends dead relatives gravestone, shouting car insurance quotes and wearing clogs as hats, watch them try and put that on a t-shirt. you baaaaaaad.